Adjust, a leading mobile attribution and tracking platform, is calling on key members of the mobile marketing industry, including demand side platforms, ad networks and attribution vendors, to take on the fight against mobile ad fraud with a new anti-fraud alliance.Performance advertising fraud continues to be a problem as mobile in-app ad spend grows. Billions of dollars are lost to digital ad fraud each year. Trust and transparency are the most pressing issues in the programmatic ecosystem today, and ad fraud is at the center of this discussion.*1All CAAF members, including Dynalyst, collaborate on an agreed set of guidelines that all members adhere to. These guidelines cover key topics, such as who is responsible for preventing fraud (and where), as well as the best methods for fraud detection and prevention.
Dynalyst will keep striving to utilize advanced ad technologies to deliver trusted and credible advertising results. Partnering with Adjust is a step toward fighting the serious issue of ad fraud.
※1 ANA The Bot Baseline: Fraud in Digital Advertising Advertisers will lose $7.2 billion globally to bots in 2016
■ About Adjust
Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. Adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews.Adjust offers cohort analysis in addition to deliverable analytics that count sales, events, sessions, installs and clicks. Marketers can group users together by common criteria, such as the install time. KPIs can then be normalized over the lifetime of the user. Additional product features include: app store statistics like global rankings displayed in the dashboard, deep-linking fallback and reattribution for re-engagement campaigns.